How Load Balancing Can Improve Internet Connection

Internet Internet Connectivity

Did you know that having too many users trying to access a network at one time is one of the biggest causes of slow upload/download speeds and internet connectivity issues? Don’t worry—if this is a problem in your business, internet load balancing can help.

Here’s what you need to know about internet load balancing and how it can improve internet connectivity in your own organization!

What is Internet Load Balancing?

Internet load balancing is a method of splitting internet traffic over two or more internet connections in order to:

  1. Improve end-user performance; and
  2. Increase reliability of internet connectivity.

How Does Internet Load Balancing Work?

Internet load balancing provides increased resilience by maintaining a stable internet connection—even if an individual broadband connection goes down. How?

A load balancing router, sometimes referred to as a failover router, will attempt to route internet traffic across two or more broadband connections in the most optimal way. This makes it possible to deliver a better experience to broadband users who are simultaneously accessing internet applications or files. For businesses that have lots of employees or customers trying to access the same sites, apps, or digital tools at once, this is incredibly important.

With internet load balancing, multiple broadband lines are connected to a load balancing router. Most load balancing routers can accept two broadband connections, but more complex, expensive routers can often support even more connections.

Load balancing routers are able to automatically detect the loss of a connection. This is referred to as “internet failover,” or when the primary connection is down. Then, the load balancing router will route all internet traffic through the remaining live connection(s). This is referred to as redundant internet connection, or the backup connection to the internet that kicks into action when the main internet connection fails.

If you use a wide area network (WAN), you can still leverage internet load balancing. WAN load balancing (sometimes referred to as dual-WAN routing or multi-homing) gives you the ability to balance traffic across two or more WAN links without having to use complex routing protocols. This form of WAN optimization can help you increase internet speed and reliability of access to critical business apps and information.

The key takeaway here? Having a redundant internet connection ensures your network will continue to be fully functional and meet the widely-accepted goal of 99.999% uptime—even if the primary network is down. This is incredibly important in our highly-competitive business market that relies on internet connectivity and digital tools!

How Internet Downtime Costs Your Business

For modern businesses in our digitally-driven, hyper-connected marketplace, continuous access to the internet is critical. Just a few hours without internet connectivity could have a devastating impact on worker productivity and business revenue.

Being unable to communicate with coworkers and customers, access business applications, and work on files means business will grind to halt. Your employees will be unable to produce the work that provides value for your customers and generates revenue for your business. This is incredibly costly—in fact, Gartner estimated that businesses lost an average of roughly $300,000 per hour of downtime.

Internet downtime can also be a huge drain on employee productivity. A study by Sandisk found slow internet loses each employee a full week of productivity each year. However, it can affect not only performance, but workplace morale as well. A recent survey that interviewed 2,000 office employees found that over 60% cite slow Wi-Fi or internet speeds as their top IT pet peeve. So, without internet load balancing, you could have a lot of unhappy, inefficient employees on your hands.

Another major issue with internet downtime is that it can cause your business to have a poor reputation amongst your audience. Consumers expect reliable internet connectivity and fast search speeds, and if your site is down, they won’t be pleased. In fact, 90% of online shoppers in a poll said they’ve left an eCommerce site that failed to load fast enough. Even worse news? After leaving the slow site, 57% purchased products from a similar retailer instead. The bottom line is that internet downtime can lead your customers right into the hands of your competitors—which is something you definitely want to avoid.

Find a Solution to Your Internet Connectivity Problems with AVAIL!

At AVAIL, we believe internet problems shouldn't prevent you from getting the most out of your investment in the cloud. We’re here to help you achieve a truly successful cloud transformation by providing the internet reliability you need for simplified, uninterrupted access to cloud applications. Plus, we offer on-site support, personalized guidance, and outcome-based results along the way.

It’s time to transform your user experience for cloud based applications and online collaboration tools with our simplified, cost-effective internet connectivity solutions. Ready to get on board? Reach out to us today!

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